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At Boardseeker Magazine, we understand
that your advertising is only successful if it converts
into sales. Our advertising packages are designed to make
that conversion a successful one.
Targeting one of the largest windsurfing audiences in
the World and offering the very latest in advertising techniques
(including animated adverts, downloadable brochures, dealer
locators and movie commercials) we can be certain of offering
you the most successful method of advertising within today’s
windsurfing market.
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MAGAZINE BACKGROUND
The Boardseeker Magazine was launched in July 2004
and is completely unique, being the only independent
Online Windsurfing Magazine in the World.
10 issues of the magazine are produced each year.
Each issue contains approx 80 pages of new information
in addition to archives of previous articles. The
magazine employs a number of top journalists and
takes pride in producing the very highest quality
of material.
The growth of boarding sports as a whole has exploded
over the past 5 years. At Boardseeker Magazine, we
bring windsurfing journalism to the new generation,
ensuring that the magazine continually evolves and
follows the growth and direction of the sport. |
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Total Subscribers: Approx 15,000
Unique visits per day: Approx. 4,600
Avg. No of pages viewed per visit: 7
Average Time spent per visit: 7 min
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VIEWING STATS
Despite its infancy, the magazine already has over
14,000 subscribers and receives approx 140,000 unique visits per month!
- The most popular viewing days are Monday to
Friday, between 9am and 6pm (GMT).
- The magazine typically receives around 12,000 viewers
on the day of launch each month.
- The magazine receives over 150,000 downloads
each month indicating that movie commercial advertising
is a very effective way of advertising your product
within the magazine.
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ADVANTAGES OF ADVERTISING WITHIN AN ONLINE MAGAZINE
Advantages of advertising within an online magazine are:
- More up-to-date info: The lead time
is approx 5 days, allowing customers to get the very
latest info on your products.
- More accessible to readers: Boardseeker
Magazine is delivered directly to their inbox every month
with none of the distribution problems of traditional
printed magazines.
- More interactive: Use of video commercials,
audio tracks, downloadable brochures and web links allow
readers to easily find out more about products which
they may be interested in.
- The opportunity to use video commercials and
animated adverts: This makes advertising
much more effective than a static page.
- Can be read at work: Most websites
are busiest during working hours because employees surf
the internet whilst at work. Boardseeker is no exception.
People are more receptive to information whilst in a
working environment, making your advertising more effective.
- Association with new technologies is
great for the image of your company.
- A new and fresh format of advertising will have more
impact on readers.
- Boardseeker is rapidly developing a World
Wide audience.
YOUR ADVERT
Boardseeker Magazine offers ONE advertising package which
includes a Banner Advertisement including a Reader Interaction
Menu and smaller Scatter Adverts throughout the site. The
price of advertising is based upon the placement of your
Banner Advertisement within the magazine. Full details
are given below:
Banner Advertisement
Boardseeker Magazine accepts adverts of one size.
Your advert may be a full animation FLASH banner,
an animated GIF or a static JPG. You can either supply
us with an advert of the required size (250x250 pixels
with maximum file size of 50Kb) or, for £95
(GBP), our designers will produce one for you.
Interaction Menu (below advert)
Before insertion within the magazine, your banner
advert will be equipped with an interactive menu
that will allow readers to:
- Download your product brochure
- Locate their nearest dealer/stockist
- View a movie commercial of your product
- Link to your website
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The Interaction Menu is a standard feature of the advertising
package and will not incur any additional charge.
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Scatter Adverts
To ensure that you get a level of publicity on
every page of the magazine, we will include a version
of your banner to randomly appear within the pale
blue margin on the right hand side of the magazine.
These are known as ‘scatter adverts’.
Scatter Adverts are a standard feature of the advertising
package and will not incur any additional charge. |
Placement
Instead of the traditional method of pricing by size,
the price of your advert is based upon placement within
the magazine. Positioning within the most popular pages
of the magazine commands the highest rates.
Your decision of which page/s to advertise within the
magazine will depend upon your budget and your product.
For example, a company selling coaching services may decide
that their advertising will be most effectively placed
within the technique section of the magazine.
PRICING
Pricing of your advert is based upon placement within
the magazine and the number of insertions that you commit
to. There are a limited number of advertising spaces within
the magazine (to maximise the impact of advertising) and
therefore we cannot guarantee to be able to offer advertising
on all of the pages listed below. Advertising is sold on
a first come, first served basis.
* Please note that there is a MAXIMUM of two advert spaces
available on each of the pages listed above. All prices
exclude VAT.
CONTACTS
For further information, please contact:
Adrian Jones
+44 (0)7712 556725
adrian@boardseeker.com
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“It sets a new standard in windsurfing journalism, congratulations!”
“F**king brilliant...”
“In two issues you have created a magazine better than any - virtual or paper.”
“Oh my God! The online Boardseeker magazine is probably one of the greatest things I have seen on the internet. Keep up the good work!”
“This is a seriously great e-mag. You have made my day...and probably my week by the time I trawl through all the cool info and technical jargon.”
“Well done, great reading and very good being able to see all the movies. Keep it up!”
“It actually inspired me to want to go sailing again and gave me some decent reading time.”
“Good effort guys! Just what I needed for those 'at the desk blues' moments I get when its windy and I'm working...ie all week!”
“Just wanted to pass on my appreciation for a great webzine! The reviews and high end technique articles are well done and fun to read. Keep it coming!! We're in the doldrums here at the moment, so you are providing a much needed fix!”
“It's about time the UK had a decent magazine that wasn't stuck in the eighties!”
“What can I say! Awesome mag - it really is. I will get on the case and tell all. Keep up the top work !!!!!!!”
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