BLOW OFF:
Julian Da Vall and Brian McDowell let rip - ROUND 2!!
Fresh off the ferry from the Whiteair competition,
Jules and Brian stop in at Pompey Greyhounds for
an evening to drink Snowballs and put the World
to rights once again.
At the bar, the conversation swings from choosing
dogs to choosing boards and predictably, Brian
gets hot under the collar straight away. Mohair
coats and flat caps to the ready……
Brian. Check
it out Jules (as he holds up his dog card). One
dog, one race, one bet: a nice simple choice. Like
this bar here sells a few simple drinks, no fancy
cocktails (although you can be flash like us and
drink Snowballs). Whereas some manufacturers brochures
have more content than Boardseeker Mag, and that’s
saying something!
How the hell am I supposed to work out what board
to have and in what construction and why are there
so many? I don’t believe large product lines
represent much real improvement year on year to
the average sailor you know, nor much at the top
end.
It’s too confusing and not, in my opinion,
in the spirit of progress. More cross-functional
boards would make things easier.
Julian. All right Brian, I’ve
been doing a bit of research on this and I have
some actual facts on the amount of choice we now
have:
Exhibit one: (Jules holds up a PDA full of numbers)
I found 16 production brands available in the UK
offering 416 boards for 2005, including different
constructions. That’s a lot of models in
anybody’s book. Starboard have 85 alternatives,
almost 4 times more than everyone else! 20 years
ago the entire production market had less choice
than that! Granted Mistral are banging on about ‘less
being more’ with a nice simple line. Even
you Brian can choose a board for a given use without
having a brain haemorrhage although they do have
20 to choose from.
Brian. And another
thing: how are the retailers supposed to stock
enough of the right stuff? The industry all complain
there is a slump in sales and they have too much
old stock, which in turn hurts new sales. Yet they’re
still cramming the pipeline full of stuff that
is arguably no better than clearance gear still
on the shelves and has more variants than a CJD
lab gone mad. Only the Tushingham marketing believe
in 'Evolution not Revolution'. A very sensible
approach I'd say. The world has gone mad and I’m
so angry I’m gonna get a vodka put in this
Snowball just to complicate things!
Julian. An interesting point
Brain. But please neck this before that vein on
your forehead bursts! Listen, I don’t know,
but this plethora of choice could ultimately be
a good thing? The problem is, marketing wins & sometimes
brilliant boards get misunderstood or overlooked
because they aren’t marketed properly or
marketed enough. Also magazine tests are given
way too much importance by most windsurfers.
But is there a better way? One thing is certain
though, the chance of a retailer actually having
the board of your choice in stock is pretty slim.
I notice you mentioned a certain sail brand Brian.
They on the whole seem to be a bit more sensible,
and a few others have embraced the concept of
simpler ranges with wider use without necessarily
losing performance. A lesson to all board manufacturers
I’d say.
Brian. I’m
glad we had this rant Jules. I feel a lot better
you know. But I’m still angry.
Julian. What seems to be bothering
you Brain? Is it that you just lost a tenner on
Sven the Omnipotent in the Supa Snaps stakes just
gone?
Brian. I don’t
know. I just can’t let it lie!
Julian. Spit it out man!…No
not the Snowball you idiot!
Brian. It’s
the Olympic thing. They’ve only gone and
chosen the Pryde Board and not listened to us haven’t
they?! I’m fuming. In fact that’s it.
I’m going to put all my money on this dog
here. It’s all a lottery and there’s
no sense anywhere. Here we are. Race 3, a Monkey
to win on World Gone Mad! There’s a choice
for ya!
Julian. You calm down & have
another ‘Advocat Delight’. After all
Brian it is nearly Christmas.
|

The boys about to blow up!
"Some manufacturer’s
brochures have more content than Boardseeker Mag,
and that’s saying something!"
"All of the manufacturers
are cramming the pipeline full of stuff which has
more variants than a CJD lab gone mad."
"Sometimes
brilliant boards get misunderstood or overlooked
and magazine tests are given way too much importance
by most windsurfers."
"Simpler ranges and wider
use without necessarily losing performance: perfect!" |