Breast Cancer and Kitesurfing

Boardseeker

World Wave kitesurf champion, Kirsty Jones has teamed up with Cancer Research UK and her equipment sponsor Flexifoil, to help promote Breast Cancer Awareness Month this October.   From Saturday 14th October for one week, Kirsty will be available in West Wales to demonstrate the health and fitness benefits of flying power kites, using a new range of pink kites.

The UK’s leading manufacturer of power kites, Flexifoil, has produced this limited edition range of power kites in pink, to commemorate Breast Cancer Awareness Month, and is offering a £10 donation to Breast Cancer Research UK from every kite sold online across the complete range through www.flexifoil.com up until Christmas.

Flexifoil makes products for all kinds of kiting activities including kitesurfing, kite landboarding, kite buggying, snow kiting and kiting for fun.  The Buzz and the Big Buzz have been specially designed for kids and mum to use.  These are two-line soft foil kites and are a perfect entry level kite for everyone from children above 6 years of age to adults.  The Buzz kites are available in a range of colours including pink, starting at £49.95 plus p&p, through the Flexifoil website, www.flexifoil.com.

Flexifoil are currently spearheading a national UK campaign to promote the healthy benefits of flying a kite and encouraging people of all ages to get involved.  Managing Director of Flexifoil, Jeremy Pilkington says, “Flying a power kite has a number of proven health benefits as it exercises all the major muscle groups and flying in a good wind is the equivalent of a good work out in the gym. It’s also great cardiovascular exercise as there is a lot of effort and movement required when flying a power kite. We are currently promoting Power Kiting in schools as a great way for kids to get exercise and fresh air. Our case studies also show social and behavioural benefits, as the kids need to have respect for the power of the kite and the wind, and this newly learned respect is then transferred into their everyday lives.”

Professional kitesurfer, Kirsty Jones has special personal reasons for being involved with Breast Cancer Awareness Month, “My mum and sister have both recovered from breast cancer in the past five years with the help of the latest treatments, so I’m very happy to have this opportunity to work with my kite sponsor Flexifoil and Breast Cancer Research UK to raise further funds to support their vital research into breast cancer.\’\’

Notes to Editors:

Kirsty will be available in West Wales from 14th October for a week for interviews and photo opportunities demonstrating the pink power kite range.  Please contact Lindsay Chant on 07736 724068 or email Lindsay@iconsandoutcasts.co.uk for further information, photos or to arrange an interview.

About Breast Cancer Awareness:

Cancer Research UK is the leading funder of breast cancer research in the UK, spending £25 million last year.  This work covers all aspects of the disease, from understanding its molecular causes and investigating new ways to prevent and diagnose the disease, to developing improved treatments and researching the psychological aspects of breast cancer.

Cancer Research UK\’s campaign, \’All Join Together\’, takes place in October and aims to increase awareness and encourage everyone to raise money to fund research into breast cancer.

One in nine women in the UK will develop breast cancer at some point in their lives.  A woman\’s risk of the disease increases with age – the older the woman, the higher her risk.  For example, a woman\’s risk of developing breast cancer by the age of 30 is around 1 in 2,000 but by the age of 60 it\’s around 1 in 25

Eight out of ten cases of breast cancer in the UK are diagnosed in women over fifty 

More than 42,000 cases of breast cancer are diagnosed each year in the UK

For more information about Cancer Research UK\’s All Join Together campaign for research into breast cancer visit www.cancerresearchuk.org/breastcancer or call 08701 60 20 40.

About Flexifoil:

For over 25 years Flexifoil have been making performance kites with one aim in mind: to give  customers the ultimate kitesports experience. The company makes products for all kinds of kiting activities including kitesurfing, kite landboarding, kite buggying, snow kiting and just kiting for fun.  All kites are designed and built to the highest standards using materials sourced from around the world. The company uses a blend of cutting edge design software and plenty of field testing to produce a range of high performance kites that suit all ages and abilities.  Flexifoil sponsor the three times World Champion kitesurfer Aaron Hadlow and sell their kites in the UK and worldwide.  Flexifoil  sum up their company philosophy in three words: live to fly.  www.flexifoil.com

About Kirsty Jones:

About Kirsty Jones:

About Kirsty Jones:

Kirsty Jones holds 3 British champion titles and in 2005 won the Red Bull Master of the Ocean Competition in Dominican Republic where she competed against the men in surfing, windsurfing and kitesurfing.  She became women’s world wave champion in 2004.

In September 2002 Kirsty pushed the limits of kitesurfing to a new level and became the first person ever to kitesurf from Ireland to Wales, a journey of 85 miles. She did this solo, non stop, and rose over £4000 for charity.

In September 2002 Kirsty pushed the limits of kitesurfing to a new level and became the first person ever to kitesurf from Ireland to Wales, a journey of 85 miles. She did this solo, non stop, and rose over £4000 for charity.

In September 2002 Kirsty pushed the limits of kitesurfing to a new level and became the first person ever to kitesurf from Ireland to Wales, a journey of 85 miles. She did this solo, non stop, and rose over £4000 for charity.

Her next big crossing took place in May 2006 where she created a world first by kitesurfing a massive 140 miles, non stop and unassisted, land to land from Lanzarote to Morocco.

www.kirstyjones.me.uk

For press information please contact Lindsay Chant, Icons and Outcasts, +44 (0)1258 830095, +44 (0)7736 724068 or email Lindsay@iconsandoutcasts.co.uk 

 

Photo Credit: Breast Cancer

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