At the end of last year North Sails introduced their innovative new front end for their boom range. This unique design gave them a high quality “RED DOT” seal, one of the most prestigious awards in design. In total 3231 products from 49 nations faced the experts and only a few received this outstanding trophy.
The North Sails iFront is the fastest and most comfortable NORTH SAILS boom front piece, featuring unique trimming and tuning opportunities, for the first time ever.
“The main difference of successful products to unsuccessful products is that they hold their ground in reality” stated design expert Professor Dr. Peter Zec, who initiated the red dot design award. “The successful participation at a design award can be the first evidence for the economically success of a product in the near future, because it provides a very objective kind of design decision which is normally very subjective.“ An award at an international famous design competition like the red dot design award is accordingly an important indicator for the potential of a product to persist internationally.
Check out the video clip at www.north-windsurf.com to be further impressed with the iFront.