The major hardware brand Da Kine have announced that they have signed a deal with the PWA to become associate corporate sponsors. This is a big step forward for the PWA, and is probably in response to what many have wanted for a long time. For the PWA to go to more new locations such as the epic Cabo Verde and show the world what windsurfing really can do! The DaKine move will hopefully open this envelope further.
Bill Morrissey, Da Kine’s Head of Windsurfing spoke excitedly about the new partnership. ‘I see the PWA making great headway in helping to re-develop the sport of windsurfing into mainstream activity it once was.
Da Kine feels really good about this, and it’s been a long time coming. Da Kine has been the number 1 windsurf accessory company for since the inception of the sport, but it’s been tough for us to justify such a partnership until now.
We see the PWA as an association that seems to be back on the right track and heading into a positive direction. Our vision is of the PWA growing and increasing awareness of our sport to the masses. Windsurfing always has been, and still is one of the most photogenic, exhilarating and exciting sports in the world, and sharing that with as many people as possible appears to be their goal.
Watching them thinking out of the box, going out on a limb and off the beaten path to somewhere like Cabo Verde, and ending up having one of the best contests of all time makes me feel great hope for our sport. In my opinion there is still no better arena than Ho’okipa, but searching out new places, new events and mixing them in with long-standing events should bring more sponsors, more money and ultimately more participants to our sport.
looking forward to the rest of the year already…